YSL Love: How Deeply Meaningful Beauty Can Be
Studying business and falling in love with the makeup industry was probably one of the highlights of my life. Sephora, the mecca of makeup is where I solidified my love for the beauty industry. As a now, retired, cast member, I had an amazing time work there. Being surrounded by all the makeup galore and wonderful team members was any beauty lovers dream, which I got to live in full reality.
One of my favorite memories which I hold dearly was when a Yves Saint Laurent representative came in to teach us more about the brand. Her story not only hit the makeup end of my heart but it also touched the business enthusiast within me.
She told us the significance behind the quality of the brand and their makeup followed, with the reason of their packaging:
"Yves Saint Laurent started designing clothes for his mother and sister in his early teen years which was the base of his goal behind his makeup packaging. The hint of gold, that is. His mother, whom he was dearly attached to, always wore some form of gold. Saint-Laurent saw this as the icon of beauty and love. This is what gave birth to the famous gold packaging which we see today on the shelves of beauty stores world-wide. Saint-Laurent wanted every woman in the world to hold a piece of gold in her purse to feel just as beautiful as his mother".
A new form of love is created when brands have more than just a consumer reason behind the little things they do.
I'll forever have a special place in my heart for YSL! ♥